Poker 4 Aces High Hand cards crate label
DESCRIPTION: Comical crate label with 4 aces hand of cards.
APPROX. SIZE: 7.25" x 10.75"
APPROX. AGEL 1960's.
LITHOGRAPHER: Louis Roesch.
ORIGIN/OTHER: Loomis, CA.
WHAT ARE CRATE LABELS?
Crate labels were originally intended to be applied to the ends/tops of produce-filled wooden crates. These wonderful works of art were created as a means of identifying and advertising a particular brand of produce. Fierce competition in the local markets meant that sellers had to find creative ways of attracting buyers to their particular produce – hence the need for captivating and enticing labels. Initiated in the 1890’s, the use of labels flourished until the 1950’s, when the preprinted and cheaper cardboard box was introduced. As a result, the need for labels diminished and they were left in packing houses, storage sheds, printer’s archives etc. for collectors, historians, & enthusiasts to later discover.
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